INARA is a neuroscience-backed experiential fragrance business, based in NYC and Mexico. We combine the powers of scent and sound with the benefits of meditation. Each of our fragrance comes with a 10min pre-recorded meditation & sound journey to amplify the scent's health & emotional benefits

They met at the 2019 edition of Burning Man and bonded over the cathartic powers of scent and meditation.
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INARA combines Elsa’s career in the fragrance industry’s leading companies with Youmna’s sensory design expertise at tech start-ups. Their mission is to unlock people’s potential to align with their deepest self

Co-founder, Scent Development & Creative Director
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Expert in the perfume world, her specialty is brand strategy, creative direction and fragrance development. Her own healing path led her to investigate the power of scent as a means to enhance physical and emotional health

Co-founder, Product Development & Experience Design
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Product development expert in direct-to-consumer brands and startups, with a background in design, strategy and customer experience. She is also an avid yoga and meditation practitioner

Perfumer
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Rising star perfumer with clients ranging from large international brands to niche artisanal companies. Expert in natural ingredients and the anthropology of scent across the world

Music Producer & Composer
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Using various instruments and musical tools, his 20-year industry experience led him to explore how sound vibrations and frequencies influence our physical, mental and emotional bodies